63 emails with feedback….

Deming cycle (source: wikipedia)
I personally love “check” phase where all my dreams and vision are verified by numbers. It helps to keep company on the right track.
I would like to share a little information concerning how we are gathering feedback from users, so we are able to plan it to be implemented.
Firstly, we personally asked about 80 people to provide us with “their look and feel” feedback concerning usability, accessibility etc. Our Brand Manager, Mikolaj even started special competition where people can have free t-shirts (check your t-shirt here).
I can’t express how cool this experience is. We received 63 emails back with something what is incredibly important for us. We are trying hard to build this product for users, so we need to get to know their comments.
Afterwards we grouped all answers in the following segments (ah segmentation:):
1. First impression about totutam.pl
2. What users like
3. What users dislike
4. What are users’ suggestions
5. What functionalities users didn’t find or didn’t understand
We are planning meeting to take place next Monday. We will analyze feedback and compare it with our google analytics data.
Our technical part of the project is developed according to scrum methodology. For those who know what I am talking about it means that all product changes must be turned into tickets (jobs). So after next Monday meeting we will choose things to implement, turn them into tickets so users’ needs will see a daylight
.
I want to say that this is great feeling when you are developing / changing something after customers suggestions. You feel like you build something important and other people take care too.
Have a nice weekend
Arek